Rugby Europe and Cordier by InVivo, have together announced the renewal and the expansion of their partnership for three seasons, which will run up until July 2025.
The partnership originally began last season and was centered around the Rugby Europe corporate and B-to-B events and the Rugby Europe Super Cup, the first ever club competition for emerging rugby unions in Europe.
The wine subsidiary of the 1st French cooperative group InVivo and Rugby Europe have renewed and extended the partnership to include the Rugby Europe Championship (REC) for the next three seasons.
Cordier by InVivo will expand its “friendship” and values into the newly formatted REC competition to promote their brands in the different countries and markets involved in the competition (Belgium, Germany, Georgia, Netherlands, Poland, Portugal, Romania and Spain). As a producer, marketer and distributor, Cordier by InVivo’s raison d’être is to generate sustainable value by creating drinks that inspire and delight current and future generations.
For each of the matches played in the Rugby Europe Championship, Cordier by Invivo will invite VIPs and rugby fans to discover their products on site.
Cordier by InVivo will also be the “Official Beverage” of the Rugby Europe Championship Trophy ceremony.
Cordier by InVivo joins the existing Rugby Europe Championship partners: Erreà Sport, Offical Apparel Supplier and Rhino, Official Ball.
Philippe Leveau, CEO of Cordier by InVivo, declared: " It is by combining our common passions that we will accompany the development of Rugby in new countries, by sharing the pleasure of introducing wines and innovative drinks.”
Florent Marty, CEO of Rugby Europe, commented on the partnership:"We are thrilled to expand our partnership with Cordier by InVivo for the next three seasons and to associate its brands to our newly structured Rugby Europe Championship. With eight European countries involved, Cordier by Invivo will benefit from an unprecedented reach in Europe and beyond through Rugby Europe competitions. We know they will create an experience to remember for fans.”