Rugby Europe and The RugbyDAO are excited to announce a groundbreaking partnership that signals a new era for digital fan engagement in rugby. This collaboration begins with a pioneering initiative around the REC Men’s Finals to be staged in Paris on March 17th.
Witness history in the making with eight teams competing in a single day for the first time, showcasing the championship's growing competitiveness and fan fervour.
Staged at Stade Jean Bouin in Paris, this one-day festival format promises an intense, exhilarating experience, elevating the Championship to unprecedented heights.
Celebrating Rugby's Legacy and Future
The inaugural digital activation will leverage The RugbyDAO's and their strategic partner, POAP Studio, expertise in emerging technology, digital collectibles, and fan engagement.
Cheer your country’s team to victory and claim its digital “badge of honour”, a POAP (Proof of attendance Protocol), immortalising unique and memorable fan moments. Fans will have the opportunity to collect unique team-specific badges, unlock instant and future rewards, and gain entry into the first-ever Digital Clubhouse for Rugby.
A Digital Milestone in Rugby History – Who are The RugbyDAO and POAP?
These POAPs are more than digital collectibles; they serve as treasured keepsakes, symbolising and tracking a fans' ongoing rugby journey through the power of blockchain technology.
The RugbyDAO, a collective of visionaries, innovators, and passionate Rugby enthusiasts, harnesses cutting edge technology to restore, reignite and strengthen the fan’s' connection to each other and to forge a sustainable future for the game.
Marking its 90th anniversary, Rugby Europe has played a pivotal role in nurturing and promoting the sport across the continent. Through its diverse range of competitions and development programs, the organisation continues to ensure the sustained growth and strengthening of rugby in Europe.
Rugby Europe's collaboration with The RugbyDAO represents a strategic move to integrate fan-centric and community-building technology into the rugby landscape, drawing fans closer to the game and to each other.
Tickets are available HERE.
Leanne Bats, President of The RugbyDAO, expressed enthusiasm about the partnership “We’re thrilled to be working with Rugby Europe to enhance the fan experience and connection to the game. This partnership with Rugby Europe around the Rugby Europe Championship Finals on March 17th is a big step forward in realising both our visions of establishing the first authentic digital and fan-owned clubhouse for rugby fans everywhere.”
Florent Marty, CEO Of Rugby Europe, added, “The Rugby Europe Championship Finals represent for us a huge opportunity to further engage fans towards our events and matches and there’s no better place to launch a first ever digitally driven fan clubhouse initiative than on March 17th.
This is the start of an exciting time for rugby, where we ensure we are keeping up with how our supporters & fans, new and old, can embrace and enjoy simple technology to help enhance their experience, whether that be online or in-person.”
Details of how to claim your POAP will be communicated ahead of the finals to all supporters attending.
