Oxen Sports partners with Rugby Europe as Official Footwear Partner

Rugby Europe is delighted to announce the beginning of a new and exciting partnership with Oxen Sports for the next two seasons until August 2027.

 During the period, Oxen will provide both boots and trainers to Rugby Europe officials involved in the eight international XV European competitions integrated into the partnership. These include the Men’s & Women’s REC as well as the U18 & U20 Championships.

 In addition to the footwear for officials, Oxen will be associated to the best kicker award given the best kick scorer (cumulated Penalties, Conversions, Drop Goals) in Rugby Europe competitions.

Each player will receive a pair of boots and a voucher to purchase Oxen products online Rugby Europe and Oxen will also provide fans with the opportunity to win a number of prizes throughout the season through various voting and competition draws on the Rugby Europe and Oxen social media channels.

The partnership will commence for the Rugby Europe U18 / U20 Championship to be held in Prague (Czechia) from 15 to 23 November 2025. Oxen Sports are a technical footwear manufacturer specialising in rugby boots, with a focus on injury prevention and athlete performance.

You can now claim 25% off when you buy your boots with the code RUGBYEUROPE25 when purchasing through the Oxen website on the link below. 

Their product innovations include wide-fitting boots and podiatrist-backed features such as built-in heel lifts to help relieve pressure on the Achilles — making them a trusted choice for players at the highest level. Among their ambassadors are some of the game’s leading names, including Courtney Lawes, Billy Vunipola, Welsh captain Dewi Lake, Samoa captain Theo McFarland, Scottish Women’s captain Rachael Malcolm, and Scotland and British & Irish Lions winger Darcy Graham.

Janhein Pieterse, President of Rugby Europe, said: "We are thrilled to partner with Oxen. This is a great opportunity for all rugby players to discover and access Oxen’s quality products. We hope this partnership will help to inspire young players to perform on the pitch throughout Europe.”

Florent Marty, CEO of Rugby Europe, added on the announcement, “This latest partnership continues to show the attraction of Rugby Europe and the opportunity we can offer to brands looking for innovative opportunities to grow their business to our engaged community. Being the largest regional association in the rugby world, we are confident in working together with Oxen to attract new customers and develop their presence in a wide number of European markets.”

Lee Jenkinson, CEO of Elite Pro Sports, said: “Partnering with Rugby Europe is another big step forward as we continue to grow Oxen’s footprint in world rugby. The quality of athletes wearing our boots, from Courtney Lawes to Darcy Graham, says everything about the standard we’re setting. But it’s not just about performance. Educating players on the right footwear choices is essential, and our injury-preventative technology is helping to keep athletes fitter, healthier, and on the field longer. That’s what drives us.”