Friday 07 August 2020

Rugby Europe join forces with Sports Alliance

Rugby Europe has today confirmed a multi-year agreement with Sports Alliance to enable the organisation to become the first pan-European organisation to utilise their services. 

Sports Alliance   and the use of their Orange Box will allow the organisation to build out, enhance and engage a wider audience from the 48 unions that play in Rugby Europe competitions. 

With over 130 customers in eight countries, four leagues and the management of over 40,000,000 fan profiles in Europe, Sports Alliance is the market leader in data-driven fan marketing. The focus of Sports Alliance is to optimise the data landscape and create opportunities in the field of marketing.

Gaël Agneray, Business Development Manager at Sports Alliance, said, “Rugby Europe is our first rugby focused client in France and continental Europe. We’re looking forward to working together with Ben Fox, Sébastien Faye and the rest of the team to create a unique journey for them and their fans that gives Rugby fans around Europe exclusive access to streaming video, contests and other unique content.”

Rugby Europe CEO Florent Marty said, “By partnering up with Sports Alliance we’re able to step up our data journey as part of an ambitious digital transformation within Rugby Europe. 

“With such a wide geographical spread of our unions, it’s essential for us to be able to understand and connect with rugby fans across the continent. We will be able to ensure that we enhance the content and experience we can provide through data-driven marketing and communication.”